Is your website getting enough traffic? If not, then here are the reasons why

· 3rd March 2018 · 4:45 pm

Your website is an incredibly important part of your business. Often it is the driving force behind your online presence and is the portal to leads and potential sales coming to you. We all have high hopes for our websites when we set them up, however, sometimes we can find that the traffic isn’t coming in as thick and fast as we hoped.

What are the reasons behind this and is there anything that you can do to improve it?

You may find that your content isn't quite up to scratch

Recently things have changed when it comes to the algorithms for SEO. Those ever-present Google bots have gone from looking for stacks of keywords, to being able to tell good quality content. If your website content is below par, then this will influence where you come in the rankings. To generate this top-quality content, you either need to spend the time writing it up or find a website content writing guru who will offer you a helping hand.

Your website is too slow and it is frustrating your visitors

If there is one way to put people off doing business with you it is with a slow website. People are much more likely to carry on looking through a website if it is quick to load. If a website takes more than 5 seconds to appear, then they won’t trust it and will move on to somewhere else.

Your SEO efforts are not working

This is one of the most common reasons why a website isn’t seeing the traffic that you hoped for. Whilst SEO is something that you can try out yourself, 9 times out of 10, it is a better idea to speak to a professional. You need to know that they understand the inner workings of SEO, not only in a past tense, but also for things that could be just around the corner.

You are not mobile friendly

A huge amount of traffic that comes into websites now is mobile. This is because more and more of us are choosing to surf, be social and shop on our phones. If your website isn’t optimised for website use, then this is a sure-fire way to see your traffic decline. The best approach to take is to ensure that your website is 100% responsive, as this means that you only have one website to check over and change as and when you need to.

Your website is an important part of the puzzle that is your business. Make sure that it is the best condition possible and you will soon see an increase in the traffic.

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