When you create a website, the main aim is always going to be that it has the most traffic possible. After all, without traffic coming into your website, you simply cannot expect to be a success.
The trouble with this is that increasing traffic to your website isn’t always the easiest of things to do. However, if you do want to give it a go and put some effort in, then you are going to find that social media marketing might just have the answer that you are looking for.
But how? How can you use your social media to increase the traffic that comes into your website?
Always have your website in a prominent place on your profile
If you want to make sure that your social media points people towards your website, then you are going to need to make sure that your website is on your social media profile. Make sure that your website is right at the top of any bio or description that you have put together, that way, the first logical step that those visiting your social media profile will take is to head towards your website.
Share your blog posts on your social media
Your blog is one of the important parts of your website. Not only is it a great place to share your expertise, but it is also ideal for promoting your service or product and getting your name out there too. Whilst great content on your blog can bring in traffic, to really make this number soar, you need to make sure that you share any blog posts that you have written on your social media profiles too.
Recommend a visit to your website when engaging with customers
Do you get asked questions on your social media profiles about aspects of your brand? Such as opening times or perhaps delivery timescales? A great idea is to respond to those people by directing them to the relevant page of your website. Not only does this ensure that they have the answer that they are looking for, but also helps increase the traffic to your website.
Share quality content on your social media profiles
Just because your social media is all about quick content, that doesn’t mean that it can’t be quality content. If you have spent time on your website content, then it makes sense to make sure that your social media has the same level of quality too. That way, you have a consistent and complete approach to your brand, as well as followers who are engaged with what you have to say.
Need some support in making sure that your social media is going to work for your business? If this is true for you then why not get in touch with us here at Expose Media? We can make sure that your website, and your business, gets the boost that it needs to really succeed.