Content is king, but photographs are the powerhouse when it comes to website design

· 18th May 2018 · 9:41 am

A website is an important part of your business. Not only is it the place that you can promote your products or services, but it is also vital for SEO and generating sales leads. Of course, having good quality written content is important when it comes to making sure that you are seen in the best light, however, if you really want to make an impact then why not weave in some visuals too.

We have put together our guide to why photographs should be something that you include in your website design.

They help your audience to remember what you said

According to BrainRules.Net, our brains are able to retain and recall around 10% of a piece of information that it has taken in. If you add a picture to this content, then your brain will retain 65% of it. So, it makes sense to make sure that your message is remembered by adding a high-quality photo to the mix.

Blogs with images are much more likely to be shared

One of the main aims of any blog post is to get it shared as much as possible, after all, every share is going to mean that you extend your reach. This means that it makes sense to try your best to create blog posts that are packed full of images. In fact, if you need any more persuasion then you should know that a blog post that has an image added every 100 words is likely to get as many as a double social media shares then a post that doesn’t.

It allows you to be unique

If you want to stand out from the sea of other brands just like your own, then it makes sense to give your website a real sense of personality. Images bring colour, they bring texture and they bring a sense of what your brand is all about, it can tell a story. Which is definitely going to work well when it comes to encouraging people to buy from you.

Now you know more about images and how to use them, why not add them into your website and see if it can improve the overall design? You may be surprised by just how much of a change it can make!

Videos allow you to showcase what you can do

In this modern and digital world, more and more people are deciding to buy things online. Buying things online is not only flexible and easy, but you can also get a great bargain too. The only problem is that you don’t always get to see how things work. If you feel that your customers could benefit from seeing your product doing what it is supposed to, then why not create a how to or demonstration video? Simply by doing this you will give them some tips on how to get the most from it.

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