How is the growth in online platforms helping video marketing?

· 6th July 2018 · 11:30 am

Marketing your business is one of the most important things that you can do. Marketing will help you to build brand awareness, promote your services or products and get people talking about what you can offer.

The trouble with marketing is that it is always moving and changing. This happens for a variety of reasons, however, one of the most important aspects has to be online platforms and what they can offer.

This is because the majority of your marketing efforts are going to go through your social media platforms. Which means that you have to move with the times and at the moment the biggest thing has to be video marketing.

So, how is the growth, movement and change in online platforms helping the world of video marketing? There are a wealth of reasons for this.

Online platforms have never been more popular

The amount of people who use social media round the world is staggering. In fact, it is harder to find someone who doesn’t have some form of social media account than those that do. Having so many people using online platforms around the world, if you really want your message to have the very best reach, then you are going to need to make sure that you share on social media. Better yet, use video marketing as this will really help your content to stick out.

Online platforms are easy to use

When it comes to technology, not all of us are blessed with a deep understanding of how it works and what we need to do to upload things. Which can mean that we end up avoiding uploading things because we don’t want to make a mess of it. The great thing about many of the online platforms that you share videos on, is that they are incredibly easy to use. The platforms are making it easier and easier to share your videos, which is great news for those who are not entirely sure about how to use them.

Online platforms are offering better and better video content options

We all know that a video uploaded to an online platform is going to catch the eye of your followers, however, much like many things in this modern world, people will soon become complacent about what they see. This means that you need to move and change with the times. Videos that are shared on online platforms are becoming more than just videos. They are including embedded text and links that you can click through, as well as the ability to vote in polls within the video. There are also 360 videos and with Virtual Reality on the rise, these are becoming more and more popular too.

As you can see, video marketing is growing and growing and this is, in most part, down to online platforms. We are excited to see how these online platforms change over time and look forward to seeing how video content is a part of all of our live in the future.

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