What impact does the quality of your images have on the sales of your products?

· 20th July 2018 · 11:42 am

When you own an online business, you rely on how your potential customers see you online in order to make sales and generate interest. So, how do you do this? How do you make sure that you have the very best sales possible for your business?

You might not realise it, but the quality of the images that you present on your website could have a huge impact on the amount of sales that you see online. Here are some of the reasons why we believe this is true.

The image is all the customer has to go on

Buying online can sometimes feel like a dangerous game. You don’t know what you are getting until it arrives, and most of us will have, at some point, made a mistake when buying something online. More often than not, one of the only things that you have to go by is a photo, which means that a low quality, blurry or dark photo is never going to show the image in the best light and can actually lead to people wanting to buy that product.

A top-quality image will boost confidence in your brand

We all like to buy from businesses that we feel that we can trust. However, it isn’t particularly easy to build trust when you are an online business. One simple way that you can try and make sure that your potential customers know that they can take you seriously is to upload quality images to your website. This will make them see that you are a business to be trusted and that what they see online is what they are going to get.

It doesn’t have to be hard to do

Unless you are a keen photographer, chances are that you are going to be worried about how easy it is to capture a high quality photo. However, the truth is that it doesn’t have to be that hard to do. All you need is a camera and a steady hand. You need to try your best to take your picture in a good amount of light and ensure that you try to keep the main focal point of the image, the product, at the forefront of the image. Try to keep the background as clear and basic as you can, as the last thing you will want is to take any attention away from the amazing product that you can offer. However, the best possible thing you can do for your products is outsource your photography, having a professional photographer capture your products in a perfectly lit studio will make your brand jump out to customers. People trust high-quality photographs!

It may seem like hard work having to put together a good quality image, but we can promise you that it will be incredibly worthwhile making the effort and taking the time to have these images on your website. Not only will it ensure that you are seen as a business that your customers are going to want to buy from, as well as that your products are seen in the very best light possible.

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