When every penny counts in a marketing campaign, does video marketing offer a good ROI?
Videos are an important marketing strategy and should be deployed by every business. Videos are quickly becoming one of the most successful techniques in gaining a significant return on investment in multiple sectors such as brand engagement, increased sales and building connections.
Every year, video seems to be becoming more and more powerful as an advertising strategy fit for the modern consumer. So, with increasing marketing usage, what exactly is the ROI from video marketing?
Comscore reported that, on average, people watch 14.8 hours of online video every week. There is a huge audience base that has already adopted video marketing into their lives, and providers such as YouTube show this. YouTube is not only a video sharing site; it is the second largest search engine in the world. YouTube has over one billion users worldwide and understands the importance of online videos in communicating messages.
Videos can cover an array of tasks, from telling stories, explaining features, building brands, engaging the audience and making things clearer. Videos don’t just sell products; they sell ideas, emotions and reputations. Your business shouldn’t be thinking of whether to use video marketing; it should be deciding how their video marketing strategy will be most effective.
How To Boost Your ROI With Video
As with any marketing strategy, accurately measuring return on investment is crucial. Every business needs to understand how every element of marketing effect their bottom line, to understand how to progress and make the business profitable and successful.
As with any digital marketing strategy, video marketing is a relatively new contender, and it can be hard to calculate the ROI. For your company to calculate whether the video marketing campaign will deliver a high ROI, the following points should be considered: