Great Video Made, What Next?
Once you have a video, it’s time to get SEO-savvy;
Host Your Video
Posting your video on your own site is a really good idea, providing you already have a loyal following, whether you host it directly or embed it from a service like YouTube.
Hosting the video on your own site means that if it is shared, it will link directly back to your domain, however it might make the video harder to stumble upon. For maximum organic reach, host your video on a well known service like YouTube or Vimeo, then share it via social media and embed the video in your website.
Keywords and Headings
Keywords are just as important in videos. Make sure your keywords are natural in your title, description and tags. Create a catchy title for your video that inspires viewers to press play, if possible, try and place your keywords at the beginning of the title.
Content is key and with a large description box, it is perfect for writing captivating content with keywords galore. The best way to fill the description is to write the transcript of your video as it will be rich content and drive people to find your video.
SEO uses comments, hits, feedback and ratings to boost your rankings, so keep viewers engaged by managing your comments section and reply to keep the conversation flowing.
Rich snippets are small thumbnails of your video that are placed next to your website on Google search. Rich snippets help searchers know that your content includes a video, which can make your website stand out. Give your site an extra boost by ensuring your thumbnail image stands out and shows what the video is about.