Briefed with capturing the essence of DW Windsor’s new product, The Kirium Pro, we were required to produce a promotional video which could also be used as a product video.
Our team worked closely with DW Windsor to understand their product and what they wanted to talk about in regards to its features and usage. This allowed us to gain knowledge of the products so we could then use these facts within the video.
We incorporated talking heads in to the video which allowed the video to be broken up, this meant that viewers could see the people behind the product actually explaining its features and what their intentions were behind it.
When producing this video there were a lot of aspects that we wanted to cover – from the production facilities in Hertfordshire to the finished product in our studio.
We used a wide variety of equipment for this shoot from static interviews to aerial shots, we find adding features in such as drone footage really makes the video stand out.
The final product was a successful promotional video that was then used to promote the lighting product even further.