Briefed with creating an animated explainer video, we created a 2D animation for Leading Edge Only (LEO) which explains how experts can captivate an audience through LEO.
Our script writers and animators worked closely with LEO to understand what they wanted to show through the 2D graphics. Making sure the graphics weren’t too distracting or overcrowded was a big factor – a simple yet effective animation was the desired outcome.
Much like the 2D graphics, choosing the right background music and voiceover was also a huge element to the creation of this animation. Working closely with LEO to find the perfect balance was key and helped the process of creation run smoothly.
The outcome for this animation was a sleek, simple but effective and informative video that included all the factors LEO wanted. This was then used on their website and during their platform launch that they held in London.