If you would have asked us 15 years ago to imagine a world where social media was such a powerhouse then we would have probably laughed in your face. However, here we are. Social media, in whatever form you choose, is part and parcel of everyday life. It is where we communicate with our friends and families, where we share our news and where we find out what is happening in our local community.
Social media isn’t only for personal life, it is for business use too. However, it seems that many businesses out there simply do not embrace social media as they should.
With 2.77 billion social network users around the world predicted in 2019, there has never been a better time for you to get aboard the social media train for your business. So, take a look at the reasons why here at Expose Media, we believe that you should be making the effort with your social media presence.
You are going to reach a whole lot of people
The amount of people that use social media, whether it is Instagram, Twitter, LinkedIn or Facebook is growing at a steady rate. This means, if you want to have a good reach and that your brand is visible to a variety of people, then you are going to need to get on social media. Perhaps even embracing more than one platform if you can.
It tells you a lot of information about your customers
If you want to create the ultimate in marketing strategy for your business, then you are going to need to make sure that you know as much as possible about your target audience. As that way you can make sure that what you share is going to appeal to them as much as possible. Social media is a great tool in gaining insight into your customers. Not only who they are and where they live but also how they feel about your brand.
Engage and build relationships
If we are making a one-off purchase, then chances are that we won’t care too much about building trust with that particular company. However, if you are likely to be a reoccurring customer, then engaging and building a relationship with that business is key. For a business, social media is the ideal way to do this. It is easy, quick and free to communicate with your customers and you can do so in real time, which will really help to give your brand a boost and make sure that you are known for providing the very best in customer service.
Not sure how to go about using social media? Need some expert advice? Why not get in touch with us here at Expose Media and find out more about social media and how it can be the ideal tool to promote and advertise your business?