Creating a website is important for your business. Of course, it is a chance to showcase your personality and share information about what you can offer, as well as be the face of your business too.
Here at Expose Media we want to make sure that your face always looks its best, which is why we have put together our guide to the things that you need to make sure that you keep an eye on when it comes to the performance of your website.
It makes sense if your website isn’t working, then you are not going to make any sales. So, one of the most common things that you should keep in mind is to monitor its uptime. Not only do you want to avoid it going down because of the impact it can have on you, but also, if it regularly happens then you may find that the reputation of your business is at stake.
It is thought that if a website takes more than 3 seconds to load, then you are going to lose as many as 40% of the people who are trying to access it. If your page takes a while to load then you are going to lose traffic, which means that even with the best content and design in the world, you are not going to have the impact that you hope for.
The web is built on hyperlinks and there are some links out there that are not going to work. When these links come up, you will get that rather irritating 404 error page. Coming across this page is frustrating for someone who wants to find out the information that they need. So the last thing that you are going to want for your website is for it to be packed full of broken links.
The customer order process
This is particularly important if you have an e-commerce website. You need to ensure that every customer who visits or buys from you has the very best experience. They need to be able to find what they are looking for and pop it into a basket with ease. They also need to be able to follow through with that order quickly and with minimal fuss too.
Your email/newsletter sign up
This is going to become even more important when it comes to GDPR coming into force. Your customers need to give consent for you to be able to contact them in the future via email, which means if you want to have an email database that is going to have the maximum impact, that you need to make this part of the process as easy as possible. Otherwise they could be put off from signing up with you.
So, there you have it, the things that you need to be tracking on your website. Make sure that you take the time to monitor them and you should be rewarded by not only plenty of traffic, but plenty of sales and leads too.