Blog

In this article we'll look at how why video is so important for talent acquisition and we'll look at how it can be used effectively in some of our favourite recruitment videos.   Attracting the right talent The web revolution and the platforms it has produced have put a whole world (literally) of opportunities at our...

When you own an online business, you rely on how your potential customers see you online in order to make sales and generate interest. So, how do you do this? How do you make sure that you have the very best sales possible for your business? You might not realise it, but the quality of...

It may not have seemed that long ago that we lived in a world without out the internet, however, the truth is, the modern world is now a digital place, and if you want to do business, then you need to be with or even better, ahead of the times. Small businesses pop up on...

Marketing your business is one of the most important things that you can do. Marketing will help you to build brand awareness, promote your services or products and get people talking about what you can offer. The trouble with marketing is that it is always moving and changing. This happens for a variety of reasons,...

We all know that content is king, however, what so many of us small business owners seem to forget is that when it comes to content, the best way to get noticed and get ahead, is to make sure that is custom. But why is this? Why is custom content so vital for your business?...

Content is key when it comes to making sure that your business is the success that you hope for. However, the trouble with content is that you have to get it right. Here at Expose Media we know that for our clients, quality content is always important, however, the thing to think about is also...

It is no secret that when it comes to marketing, video content is starting to rise the ranks. Of course, written content is still an important cog in the machine, but the driver of this machine, the big powerhouse is video content. So, with this in mind, it makes sense that if you want to...

Creating a website is important for your business. Of course, it is a chance to showcase your personality and share information about what you can offer, as well as be the face of your business too. Here at Expose Media we want to make sure that your face always looks its best, which is why...

If you would have asked us 15 years ago to imagine a world where social media was such a powerhouse then we would have probably laughed in your face. However, here we are. Social media, in whatever form you choose, is part and parcel of everyday life. It is where we communicate with our friends...

When it comes to sharing content online, you need to know that your business is not alone. In fact, there are as many as 27 million pieces of content being shared each and every day across the globe. This means that the competition is fierce and there are going to be some pieces of content...

A website is an important part of your business, and if you do not have the Internet Marketing rights, I would recommend you get redirected here before reading the following post. Not only is it the place that you can promote your products or services, but it is also vital for SEO and generating sales...

Marketing, like so many things in business is always changing and moving. Things are improving, things are changing and new ideas and approaches are being introduced at a somewhat alarming rate. Which means that if you want to stay ahead of the crowd (or at the very least close to the leaders) then you are...

When you create a website, the main aim is always going to be that it has the most traffic possible. After all, without traffic coming into your website, you simply cannot expect to be a success. The trouble with this is that increasing traffic to your website isn’t always the easiest of things to do....

Facebook, it is one of those social media platforms that can be incredibly valuable and useful for your business. Trouble is, you need to make sure that you do it right. There are always new things being introduced to Facebook, not only to make it better for those who use it to stay in touch...

It is a frustrating feeling, finding that your video marketing campaign. The one that you have spent so much time and effort creating, isn’t quite working the way that you wanted it to. Chances are that you have done everything that you could, but there is something missing. What is it? You may not instantly...

Whilst words are important when it comes to getting a message across, photographs are what grab attention and gets people reading. In business, we all want to save ourselves money and try to keep our costs down, however, sometimes there are going to be things that you need to invest in if you want to...

When it comes to running your own business, you are going to want to make sure that it is as successful as possible. This means that you need to focus on a variety of different ways to promote yourself, market what you can do and of course, engage with your customers. One of the most...

If you want to make sure that your business can grow and be a success, then you are going to need to learn as much as you can about the different types of marketing. One of the popular methods, as well as one that has proven to be incredibly worthwhile investing in, is content marketing....

Your website is an incredibly important part of your business. Often it is the driving force behind your online presence and is the portal to leads and potential sales coming to you. We all have high hopes for our websites when we set them up, however, sometimes we can find that the traffic isn’t coming...

When every penny counts in a marketing campaign, does video marketing offer a good ROI? Believe me when I say videos are an important marketing strategy and should be deployed by every business.  Last year when we got a company to help us make a product video and they also provided the corporate video production...

Videos are an under-utilised tool in many search engine optimisation strategies. Through using video search engine optimisation, or VSEO, you can make a significant impact to your overall SEO strategy. If you’re looking for ways to increase your SEO and boost your ranking, consider VSEO? If you’re not sure where to start, then this handy...