Briefed with creating a promotional video for Cloudy Group to go alongside their main promotional video. They required something that was a little different!
Working alongside the whole of Cloudy Group to accurately find out what their expectations were, was essential. By working with the whole team we were able to hear different ideas and find out what different things they wanted, by doing this we were able to sit as a group and go through what would work and what possibly wouldn’t be as effective. Working with such a creative group of people allowed for ideas to bounce off one another, which made the process of creation extremely fluid!
Going forward with the idea of a fun and upbeat video, we decided to push forward with the use of the Cloudy Group’s children. This was a play on their tagline ‘Making digital solutions look like childs play.’
The final outcome was a humorous and playful 30 second video that touched upon what Cloudy Group cover on a daily basis.