Briefed with creating a case study video for Holophane Europe with one of their clients, Aberdeen Council. Holophane had recently fitted the lights within the council’s local fleet depot and we were asked to showcase the lighting.
We worked closely with Holophane to understand why these lights were chosen and why they were the best fit for the depot. Understanding what the lights did and how efficient they were played a huge role in the video. We then included these facts within the video itself.
Showing how effective the lights are was essential, making sure we included how they looked, how well they worked and what benefits they gave to the depot was made clear throughout the brief.
This video was then used for promotional purposes, not only to show a clients end results but to also promote the lighting products to potential new clients.