As part of a UK wide recruitment campaign for the Jumeirah Hotel Group, we produced a series of short teaser videos to lead potential candidates to job adverts and the careers page of the Jumeirah website.
The video series was focused on the values and personas of the team at Jumeirah – The Perfectionist, The Conversationalist and The Performer.
We filmed some short scenes in the Carlton Tower Hotel in London which featured real Jumeirah staff doing their work.
The videos were published online in a phased approach alongside job advertisements and were used in a social media paid ad campaign to drive traffic to recruitment. The styling and images used were consistent with other collateral for the campaign including posters and careers brochures.