Briefed with capturing promotional photographs for Mia Tui’s new range of bags for their Autumn/Winter collection.
Our photographer worked closely with Mia Tui to find out exactly what they wanted when it came to the appearance of their promotional photographs. By doing so it allowed our photographer to understand where they will be used and in what context – this therefore gave our photographer the insight on how to photograph on set.
A day was spent photographing with Mia Tui and their chosen models in multiple locations. It was important for Mia Tui that the photographs had a realistic feel to them, they wanted to use ‘real people’ and ‘real buyers’. By photographing this way, it allows Mia Tui’s clients to see themselves with the bag in the image – making the images relatable was key.
Flash was used when on set in most locations. This was to pick up the colours of the bags and to give the models a warm look.
The end result was a collection of stunning imagery that has then been used on the website as homepage thumbnails as well as through all of their social media platforms.