Briefed with creating small videos for each collection of bags to show their colour and sizing, we were joined in the studio by Mia Tui.
By working closely alongside Mia Tui we were able to understand exactly what they wanted from these videos. It was important to show the sizing of the bags – this was the key outcome for these videos.
These videos would then be used online on their website and shared through social media. The idea of the videos were to show customers how big the bags are on a real life model so they could visualise how the bag would sit on themselves. Placing these videos on the website then allows customers to find out more about the bag through the use of video.
The end result was a series of successful 10 second videos for each bag that Mia Tui sells.