Mia Tui briefed us with the creation of a product video that could also be used for promotional purposes through online marketing.

We created a 30 second video dedicated to one of their products. This video showed all the features of the bag, including pouches, zips and storage clips. It also had subtitles throughout the video explaining what the clip was showing.

This kind of product video is short and punchy as well as being cost effective. Not using a voice over means the video isn’t penalised when the sound isn’t on on a device watching the video.

The end result was a successful marketing video that has been used repeatedly online through Facebook advertisements – Mia Tui saw a 10x return just from the spend of this singular video!