Briefed with producing a corporate video for Philips Capability LAB, we were invited to their testing facility where they host experiments and tests of other pharmaceutical products in their own products.
Working closely with Philips to understand what they do and how they work was essential, this allowed us to create a professional relationship which helped when we were filming the talking head shots that are seen throughout the video.
This close relationship also allowed us to gain entry in to the testing facilities and see some experiments taking place.
The end result was a successful corporate video which showcased what Philips offered within their facilities. This was then used to promote Philips and market their facility further.
This kind of video can be a cost effective way of using video marketing as it allows you to reach more people with the use of one video. The video can also be used again and shared over multiple platforms.