Our production team were invited to capture the Pro Builder Live event for Rockwool. We were briefed to capture the activities that took part on the Rockwool stand throughout the day.
We spent the day making sure we captured the stand from every angle – from demonstrations to audience participation. We also filmed a few talking-head interviews from workers at Rockwool who explained the event and explained what they were showcasing.
Capturing the products when they were being demonstrated and the hubbub around the stand was a large element to the video. Giving Rockwool the time and opportunity to showcase their product through the video was essential as well.
This video was then used to promote what Rockwool had been doing at the Pro Builder Live event through online platforms such as their website and social media.