Sylvania briefed us with the creation of a promotional video for their new lighting development that was being installed within a car park, we were asked to capture the product in a studio setting, the instalment and the final result.
Working alongside Sylvania seamlessly throughout the video production was made easy through creating a professional relationship. Working from the studio in to the field was made easy with this relationship.
Filming talking heads and product shots was essential to the video as Sylvania wanted to be able to talk about the product rather than have text on the video, the talking head clips spoke directly about the features of the lighting that were shown in the studio product clips.
The finished video was then used to promote the lighting product and showcase how effective the lighting is. This was used to attract potential buyers.